writing something for your business can be pretty intimidating. Well, you don't have to.
Here's a simple checklist to follow. I'm not saying that following these rules will make your company the next Google, but it will help.
Firstly, take the topic of benefits, not features. Your customers don't care about you. They want to know "What's in it for me?"
Secondly, write your benefit like you talk it. Use regular words. Read aloud what you've written. How does it sound?
Thirdly, lose the weak words. Don't describe how your company may, might or should help customers but talk about how your company will.
Fourthly, Use a nice rhythm. Some sentences are long and some are short. Mix them up and keep things interesting.
Fifthly,re-read what you've done before publishing. Edit it necesarily. It's so easy to make mistakes which you don't notice the first time through.
Simplified from: http://EzineArticles.com/?expert=Daniel_F_O'connor
Analyzing the Text
Generic Structure Analysis
Goal; informing on how to write for business
Material; excluded
Steps/ method; showing the method in writing for business; choosing the advantageous topic, writing the topic like the way it is talked, re-reading what have been written .
Language Feature Analysis
Imperative sentences; write like you talked, re-read what you have done, etc
Action verb; write, read, etc
Temporal conjunction, firstly, secondly, etc
